Literally Media Acquires Cracked.com
Literally Media Acquires Digital Media Humor Brand, Cracked, to Expand Millennial and Gen Z Reach
SEATTLE, Washington, BROOKLYN, New York, and TEL AVIV, Israel: September 10th, 2019: Literally Media, a media company responsible for managing a collection of highly successful humor and entertainment websites, has acquired multi-platform satire brand Cracked, which informs and entertains millennial audiences through a high-traffic website, mobile apps, original digital video, social media and a popular podcast.
Cracked adds to the growing portfolio of Literally Media’s digital entertainment brands, which include Know Your Meme, Cheezburger, and eBaum’s World, which target millennial and Gen Z audiences.
“We are excited to welcome Cracked and its incredible staff to the Literally Media family. The Cracked brand has a long history of quality content, and is one of the early pillars of digital humor content, alongside our other iconic brands Know Your Meme, eBaum’s World and Cheezburger. We are confident that our collaborative team approach will ensure the longevity of the brand, and allow its devoted community, as well as new followers, to enjoy their daily moments of happiness with us,” said Ori Elraviv, CEO, Literally Media.
Cracked’s award-winning editorial team has been known for decades for smart humor that blends comedy and satire with social criticism. Regularly ranking first or second among comedy sites according to ComScore, Cracked’s audience is loyal and deeply engaged.
The addition of Cracked to Literally Media, which already ranks number one in comScore’s Humor Category with their collective roster of brands, only strengthens their position as the leading entertainment media powerhouse. Literally Media has over 25 million comScore monthly reach with millennials and Gen Z audiences.
“We see ourselves as champions of iconic brands on the Internet,” said Jacob Nizri, Chairman of Literally Media and founder of WeEndeavor group. “Literally Media will help Cracked expand its reach and position it as one of the go-to sources for satiric entertainment.”
About Literally Media
Literally Media offers the biggest portfolio of digital comedy and culture brands, offering enduring content loved by 40 million people worldwide. We find authentic voices and grow them with an innovative business approach. Advertisers can reach some of the world’s largest humor and culture audiences, and gain rich analysis through our viral consultancy. From funny videos to relevant insights, Literally is the place to go for funny and trending content. Literally Media is part of WeEndeavor, a selected group of companies, owned and backed by Jacob Nizri.